While maintaining different products with overlapping consumer segments is very costly, competition within a product line contributes to making a brand live (and survive), even when new products are discontinued after a couple of years (e.g. PRODUCT LINE LENGTH. Learn more about Coca-Cola & Coca-Cola products here. It means the number of products that company is offering. Coca-Cola history began in 1886 when Dr. John Pemberton created a distinctive tasting soft drink now known as Coca-Cola. Five hundred brands in 200 countries and territories under the company wing, add to the total of 1.6 billion gallons of Coca-Cola products consumed every day worldwide. Marketing Plan for Product Line Extension of Coca Cola The company of the base of the company of Coca-Cola is to benefit and to recover each one that reaches. Coca-Cola company is one of the leading beverage manufacturers in the world. Product: Coca Cola has a large product portfolio of 500 sparkling and still brands. From Inca Kola, a sparkling beverage found in North and South America, and Samurai, energy drink available in Asia; to Vita, an African juice drink, and BonAqua, a water found on four continents, Coca-cola Company product variety spans the globe! beverage lounge. Explore the wide variety of products and beverages that The Coca-Cola Company has to offer. We offer more than 230 different beverage options across over 60 different brands, including a range of sparkling drinks, waters, teas, juice drinks, and sports drinks. Product Coca Cola has the big chain of Product line Over 3,500 Products 27. Brands overview. Through this layout, it will represent name as something personal and unique. To make it easy for you, I’ve put an example of Coca-Cola that how the Coca-Cola marketing plan can be made. For example Coke, Diet Coke, Fanta, Sprite etc. Taste The Feeling! Place Target Market is Entire Planet 29. Founded on 1886, we are the main, selling manufacturer, and distributor of the world of the concentrated ones and the syrups without alcohol of the drink, that are used to produce almost 400 trade names of the drink which they compensate wide list. Coca-Cola New Product 4. In reality Coca cola has a very large product portfolio). Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola … We can say these points are the pillars of the marketing plan: Marketing Research Its leading product Coca Cola is one of … Operating in over 200+ countries and the company boasts a solid marketing mix with 450+ product brands. You name it, and the place would have heard of Coca cola. The second line at the Toulouse plant is capable of producing 500ml bottles to meet increasing demand in the Whether you are enjoying the refreshing taste of Coca-Cola in a Glass Bottle or Mini Coke Can, it was meant to be enjoyed with friends! Visitors to World of Coca-Cola in Atlanta have the opportunity to sample over 100 Coca-Cola beverages from around the world in the ever-popular Taste It! We’re proud to offer some of the most popular brands in Canada including Coca-Cola ®, Diet Coke®, Coca-Cola ® Zero Sugar, Coca-Cola Life™, Sprite®, Fanta®, NESTEA®, POWERADE®, Minute Maid®, Dasani® and vitaminwater®. We have drinks and beverages for everybody and every occasion. Coca-Cola New Product Through the activity “Share a Coke”, Coca-Cola launch new layout with various of popular names. Visitors to World of Coca-Cola in Atlanta have the opportunity to sample over 100 Coca-Cola beverages from around the world in the ever-popular Taste It! So in case of Coca cola, the product mix is 3 product lines + 9 products within them. Important Things Companies Need To Do In Marketing Plan. Guests can also try their hand at “inventing” new beverages by mixing flavor combinations using the Coca-Cola Freestyle® fountain dispenser.