From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. He was responsible for notable symbols including the Lucky Strike cigarette packet, the Coca-Cola bottle as … If we don’t hit the right balance, our users won’t embrace nor buy our products, Loewy emphasized. Loewy was unhappy both with the shoddy paint job on the plane as well as the gaudy orange design itself, so he met with one of his connections: General Godfrey T. McHugh, the President's Air Force Aide. Chances are that you have touched something he designed. Raymond Loewy - Arguably the father of American Industrial Design. Raymond Loewy, the legendary American product designer and businessman, isn’t familiar to consumers today, but in the latter half of the 20th century he was a household name for his practice … Today would have been Loewy's 120th birthday and he is … The Avanti was one of those rare cars whose design seemed to arrive fully formed — and without precedent. From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. After he laid out some sketches on armchairs against a wall, President Kennedy chose one that featured a red-and-gold design, but asked for it to be rendered in blue, which he said was his favorite color. Raymond Loewy launched his career in industrial design in 1929 when Sigmund Gestetner, a British manufacturer of duplicating machines, commissioned him to improve the appearance of a mimeograph machine. Loewy achieved fame for the magnitude of his design efforts across a variety of industries. his book Industrial Design: Raymond Loewy was published and a portfolio of lithographs of some of his best-known designs were released. Raymond Loewy, in full Raymond Fernand Loewy, (born November 5, 1893, Paris, France—died July 14, 1986, Monaco), French-born American industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession. Raymond Loewy with the Locomotive for the Pennsylvania Railroad Later he penned the 1953 Studebaker Starliner, one of the most beautiful cars ever (IMHO) Locomotive designed by Raymond Leowy. Known as the father of industrial design, Loewy arguably had more of a hand in shaping the aesthetics of 20th-century American culture than anyone else on … Raymond Loewy (/ ˈ l oʊ i / LOH-ee, French: [ʁɛmɔ̃ levi]; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. You are warmly familiar with the work. But we’d like to argue that all things cool lead to one man, and his name is Raymond Loewy. Raymond Loewy, industrial designer, standing in front of Pennsylvania Railroad electric locomotive. In March of 1962, President Kennedy's 707 flew into Palm Springs, where Raymond Loewy spotted it. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. Raymond Loewy (1893-1986) is often referred to as the father of Industrial Design and his track record is indeed impressive. The Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, the Greyhound logo are just some of his impressive designs which still exist today. Even if you've never heard of Raymond Loewy, chances are you have seen or used a product he designed. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory.