In the case of Johnson and Johnson, the importance of “Our Credo” has been evident since conception, and continues to play a significant role in the company today. Johnson & Johnson is a global company—and so is Our Credo. The company sets the goals based on the principle. The most important stakeholders to Johnsons & Johnsons are the groups on environment, social, governance as well as numerous internal and external matters. J&J is well-known for its Credo, which Robert Wood Johnson wrote in 1943 as a way to explicitly share the values that guide the company’s decisions. The case also discusses how the company institutionalized the concept and how the credo statement enabled managers to think in a concerted fashion when faced with a crisis It allows to retain and attract people. Johnson and Johnson Case Analysis Introduction: Johnson and Johnson, commonly called J&J for short, is one of the world's well known, largest, most decentralized and most diversified health care companies. Introduction to The Case Johnson & Johnson which was founded in 1886, is an American multinational involved in manufacturing medical devices, consumer packaged goods and pharmaceutical products. Site accessed 2,540,904 times. It has been translated into dozens of languages and dialects, from Arabic to Vietnamese. While the current English version of Our Credo contains 342 words, the Romanian version has 415 and the … The case also discusses how the company institutionalized the concept and how the credo statement enabled managers to think in a concerted fashion when faced with a crisis In today's sterile economic debate, several elements of the Credo stand out. Having been an employee of Johnson & Johnson for many years, I have to say they do one of the best jobs of any company I’ve seen in expressing their corporate culture through artifacts. Case Study of Johnson & Johnson: Using a Credo for Business Guidance Johnson & Johnson, founded by Robert Wood Johnson and his brothers James and Mead in 1886, has grown into the world’s most comprehensive manufacturer of health care products and related services for the consumer, pharmaceutical, and medical devices and diagnostics markets. Thus, it is inoculated from any suggestion that it … To begin with, the authors of this case, Professor Aguilar and Arvind Bhambri, quote a senior executive as saying, “The prime motivator … This caselet is on Johnson & Johnson's credo statement and how it has guided the company's actions over the years. First, it was written by the Chairman of a major U.S. corporation, not an academic, not a sociologist, but long-time J&J CEO Robert Wood Johnson. July 29, 2015 Amy Bucher. Johnson & Johnson ensures all its operating companies adhere to the credo. Johnson & Johnson CEO Alex Gorsky spoke at the CECP's CEO Investor Forum in February, discussing the importance of creating long-term value. Case study: Johnson and Johnson Question # 1 Which stakeholders are most important to J&J and why? Easily review, approve or reject fundraising requests.